Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by Ruedi Baur, Vera Baur and Pauline Marchetti at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Words from a language often have completely different meanings in other languages which paved the way for this project of false friends. These cards accompanied with interesting illustrations give a unique insight to the meanings and scripts of languages around the world. The card could be used by language enthusiasts as collectibles, conversation-starters or even to teach children about the diversity in the world.
ILLUSTRATION | ART DIRECTION
False Friends
IRA
Typeface Design
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. The process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018 and 2019.
Design Question:
How can one learn to create an entire character set from a set of visual cues?
Duration: 8 weeks





Exploring applications of typeface.


Playing with usage of the typeface.
