Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by André Baldinger at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Ira is a modern display serif typeface that brings together high contrast of strokes along with decorative drop-like elements to give the sense of elegance and beauty. Made over a span of four months, the process involved sketching of letterforms inspired by droplets of water before moving on to digital mediums for further correction.
TYPE DESIGN | ART DIRECTION
Ira
Guided by Ruedi Baur, Vera Baur and Pauline Marchetti at École Nationale Superieure des Arts Decoratifs, Paris, during Exchange Semester 2018.
Words from a language often have completely different meanings in other languages which paved the way for this project of false friends. These cards accompanied with interesting illustrations give a unique insight to the meanings and scripts of languages around the world. The card could be used by language enthusiasts as collectibles, conversation-starters or even to teach children about the diversity in the world.
ILLUSTRATION | ART DIRECTION
False Friends
AAB BIENNIUM CHANDIGARH
Identity Design
Aab Biennium Chandigarh is a trans-disciplinary, research-based, international festival activating the city of Chandigarh from 2020 to 2022. Aab means water in Hindi, Urdu and Punjabi and is significant in the idea of Punjab—land of five waters. Water and its connected matters such as soil, urbanity, labour and others will hold this festival’s interventions together. As a Biennium, it replaces the traditional biennale and aims to break the need for a spectacle, bringing new energies over two years. Events such as openings, talks, performances, screenings and more will be activated at various temporalities. Aab’s interventions while using the city of Chandigarh as the epicentre, will also spread out to semi urban settlements and lower Himalayan areas. Ecological developments in this topography will have far reaching long-term effects. The entity needed a visual identity that could be strong and consistent as well as fluid and dynamic for its various interventions. As a result of the Covid-19 pandemic, this festival has been indefinitely put on hold and likely cancelled.
Work done as part of graduation project under the creative direction of Shiva Nallaperumal and Juhi Vishnani at November during 2019—2020.
Design Question:
How can we create a growing, mutating identity that can be consistent yet not monotonous?
Duration: 20 weeks
Studio: November
Creative Direction: Shiva Nallaperumal, Juhi Vishnani
The clients urged the design direction to not be too simple or 'corporate.' The festival was not a commercial entity and required something that was far more complex, murky and brutalist at the same time. A whole range of visual references related to the project were explored and a list of keywords were elucidated that defined the visual language of the identity.
A whole range of visual textures were made for the entity. The logo took on a more brutalist form with the idea of reflection coming into play. The 'five aabs' in the logo hinted towards 'Punjab'. It was lettered by Shiva Nallaperumal in Devanagari, Gurmukhi, Urdu, Bengali and Latin, alluding to the five most spoken languages in Chandigarh. The logo had two forms, one for more formal settings and one more for the interventions that acted as a frame and grid for the content to follow. This enables it to mark entrances in space as shown in the first image in this project page.
A catalogue system was developed to categorise events as the festival would continue for two years, This system could be a way for the organisers to track them as well as the participants to quickly get a sense of the kind of event and look forward to the event numbers they follow. This becomes an extension of the identity through its usage in signage as well.
